Yesterday afternoon, March 26, 2026, ThaiCham successfully hosted the webinar “Vietnam’s FMCG Consumer Outlook 2026” with nearly 50 participants. The session delivered deep insights into consumer behavior over the past year, highlighting key shifts and emerging patterns shaping the FMCG landscape in Vietnam.

A key highlight was the introduction of four strategic pillars for brand growth, providing actionable guidance for businesses to stay competitive and drive sustainable success in an evolving consumer environment.

We would like to extend our sincere thanks to Mr. Vu Pham, Senior New Business Development Manager, Worldpanel by Numerator, APAC, for sharing such insightful perspectives, and to all participants for joining and contributing to the success of the webinar.